Board of Directors

Bella’s main governing body is a Board of Directors. The Board’s overall purpose is to set policy, establish goals and objectives, and provide oversight and direction to the Executive Director. Bella is incorporated as a 501(c)(3) organization in the State of South Dakota and operates under its own set of bylaws. Bella’s bylaws allow for a minimum of three directors, up to a maximum of fifteen, with no more than two from the same church. This gives many churches the opportunity for representation on the board and establishes a broad base for Bella. Additional information on each director is presented below.

Jordan Esmay, Member at Large

Traig Friedrich, Member at Large

Lyle Haak, Secretary

Lyle was born and raised on a dairy farm south of Strasburg, ND. He graduated from North Dakota State University with a Civil Engineering degree in 1972, and worked for the South Dakota Dept. of Transportation from 1972 until his retirement in 2005. He has been self-employed/semi-retired since then. Lyle and his wife Becky have two children, Ann Marie (VanderBoom) and Sara Renae (Snow), and five grandchildren (Brisa, Elaina, Graham, Lyla, and Noah). Lyle and Becky worship at Summit Open Bible Church in Belle Fourche. They moved to Spearfish in 1985 in order for their children to attend Northern Hills Christian School. Lyle’s hobbies are spending time with his grandkids, helping people, repairing things, traveling, and working in the yard. Lyle is involved with Bella because it’s a Very Good Thing that Bella does, and because the Lord led him to Bella as an answer to prayer as to how he could help and do His will. Lyle has served on the board of directors since June 2006.

Roxie Johnson, Executive Director

Roxie Johnson is the Executive Director and is in charge of all the day-to-day activities at Bella. Roxie started at Bella in 1988 as a client advocate and became Executive Director in 1989. Roxie and her husband, John, have four grown children and seven grandchildren. Roxie’s spare time is spent with family activities, reading, sewing, and participating in Bible studies. Her commitment to Bella is evidenced in her hard work and determination to be an example of God’s love and wisdom to all she counsels and comes in contact with at Bella.

John Sundberg, President

John joined Bella’s board of directors in the summer of 2012. He has lived in the Spearfish area since 2000 when he started a small construction company, Sundberg Builders, which he operated until 2011. In early 2009 he started another business, Black Hills Web Works, where he spends most of his days building and managing websites for a variety of clients. John, his wife Amy, and their four daughters attend church at Grace Fellowship in Spearfish and in their free time they enjoy hiking and mountain biking in the Black Hills. John can’t remember a time when he wasn’t concerned about the cause of unborn children, and he’s glad to have an opportunity to be more involved by serving on Bella’s board of directors.

Advisory Board

Eric Nies, Advisory Member

Eric is a partner in the legal firm, Hood & Nies, P.C., and is married to Michelle. The Nies family attends church at St. Paul’s Lutheran Church in Spearfish where Eric is active with the youth group. Eric’s hobbies include reading history and participating in outdoor activities. When asked about his reason for involvement with Bella, Eric stated: “I believe strongly in not just opposing abortion, but providing viable alternatives.” Eric served as an active member of the board of directors from 2006-2015 before moving to an advisory position.